A woman’s foot is unique, yet the running market has ignored this fact and instead amended men’s footwear to “fit” women. PUMA is taking a stand with the first running shoe built on a woman’s last. Aptly timed to our Frida Kahlo collaboration, meet the groundbreaking Run XX NITRO Frida Kahlo, featuring a female-specific narrower heel, sculpted arch, and lower instep. But a tailored fit wasn’t enough: We incorporated a NITRO foam midsole—the perfect balance of durable and lightweight cushioning—and a bold floral printed RUNGUIDE support rail to promote proper alignment and increased stability for longer distances. Watch her go!